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Marketing Lies
Because many businesses do not have a proper understanding of marketing and advertising or do not know it correctly, in most cases they make non-optimal decisions full of mistakes for their organization and business. The book "Marketing Lies" turns the hands of many business tricksters like a magician and shows us that marketing based on ethics and reality is a clear path towards correct positioning and branding, and marketing based on tricks and tricks. It is a black road to the destruction of your business. In order to be able to recognize the right direction in our business, it is necessary to separate the good from the bad on our way, that is, we can separate the right strategy and tactics for the growth of our business from tricks, lies and tricks and for brand excellence. Let's take a step in the right direction.
Howake Method
This book will create a fundamental transformation in our minds from the concept of marketing. "Shegrad Shahin" will not only teach us modern techniques and operational tactics for success in marketing, but we can boldly claim that marketing has brought it to a new level. In other words, it has somehow depicted the inevitable future of marketing in the most beautiful way possible. Shagerd Shahin is a practical solution for market dominance and business success, and for the first time, he introduced the concept of "three pillars of marketing" to the business world.
Marketing Puzzle
We named the book "Marketing Puzzle" for the reason that we always knew all kinds of marketing models, but we had never seen them together based on the subject and application. These marketing models and styles alone are like a piece of a puzzle that together with 210 attractive and practical titles give a comprehensive and complete look at marketing topics and its implementation. Therefore, it is better to build your business marketing puzzle based on the topic and customer needs. In that case, both your business will prosper and a clear image of your brand and products will be imprinted in the minds of the audience. The main feature of the book is the summary and brevity of the style and model of marketing, in such a way that the essence and essence of the concept is expressed to the audience in a short time. And the second is the gathering of all types of marketing in the world together for the first time and based on the topic and application for each in separate classes and seasons.
Integrated Marketing
The concept of integrated marketing is part of a set of marketing concepts and can be defined as a marketing strategy that considers a business as a whole and not as an entity with different parts. Based on the concept of integrated marketing, even if a business is made up of different departments and sections, these different sections should be put together as a whole so that they can have an integrated and positive image of that business in their minds. Create a customer. The concept of integrated marketing includes interconnected activities to ensure that the customer buys the product instead of buying the competitor's product.
Indistractable
In today's modern and technology-oriented world, it is very difficult and problematic to focus and master the control of life and business due to countless distractions. Day by day, mankind is immersed in complex technologies and the digital world to the point where he becomes addicted and dependent on them, and although he does many of his daily tasks with ease and simplicity, on the other hand, he suffers from the phenomenon of distraction and forgetfulness. And the lack of proper focus on work during the day and night. The condition of success of today's man is "to be impenetrable", in simpler words, we must be able to overcome the current affairs in our life and business and what occupies our mind even in minutes and not deviate from our path.
Delighted
Satisfied customers are more inclined to talk about their positive experiences with their peers and relatives, they don't pay much attention to competitors' advertisements, and they don't show high sensitivity to price increases of their favorite brand. When we scrutinize these sentences and expressions, we find out that it is better to create enthusiastic customers, they will remain loyal to you like oysters that keep pearls in their hearts.
Ask
The book "Question" presents practical and innovative concepts that have not been seen in any book before, and by presenting a practical formula in the form of a survey funnel, it shows you who your real customers are. ? What exactly do they want to buy? How can you convert them into your ardent fans? And how can you promote your business? In my opinion, the question formula plays the role of a pain reliever at the beginning and a vitamin at the end for today's businesses. This formula, with two axes of negative questions and questions related to the past, will pass your customers through a serious filter, and during the book, we will learn its techniques and methods in the form of four different survey styles.
Shut Up and Listen
The book (Shut Up and Listen) is one of Amazon's best-selling books in the world, which, in addition to discussing practical and contemporary topics in the field of customer behavior and attracting a higher market share, is more about talking to managers who want to change in business. And they don't have their own work, and they are constantly complaining and complaining about the current situation and attributing their failures to fate and destiny, and instead of trying and persevering to overcome the crisis, they seek to find the culprit and break all the bowls and jars on him. Are. Therefore, we recommend that if you want to get rid of the bad and abnormal conditions of your business, you should seriously listen to the advice of Tilman Fertitta, the author of this book.
Market Research Toolbox
If you want to run a market research project from scratch, you will definitely need to read this book. This book will tell you what a hammer is. Or what does the nail do? When is it appropriate to drive nails and when is it better to use screws and wrenches? This book assumes that you, as a market research newbie, need to go through the contents of the toolbox and put them down. You don't want to be like the little boy who was given a hammer and the whole world is like a nail to him; Rather, you want to have the right tool for the job and find that you don't always need a hammer. You don't throw away a wrench and a screwdriver because it bruised your finger the first time you tried to drive a nail with it.
The End of Marketing
This book deals with the change in the lifestyle, habits and tastes of people in the new age and considers the traditional versions of marketing obsolete and dead. The main slogan of the upcoming book is a colorful presence in social networks with the approach of "less sales, more attention and communication with the audience". We must remember that our audience in social networks focuses on people, not products, they remember faces sooner than logos, they are looking for the experiences of other customers, not immediate purchases from you. Brands need to have a human and interactive personality, not an organizational and sales identity. These are the new marketing literature and the old methods are dead today. The purpose of social media is first and foremost to connect with people, in other words content is queen and audience is king.
Market Ruler
The upcoming book titled "Market Ruler" in seven chapters using big data and marketing analysis with new market research methods and techniques is one of the best and most practical books written in this field. Is. In the upcoming book, the importance of big data (BIG Data) and its impact on businesses has been discussed, and it asks brand owners not to base their analyzes and marketing strategies on small and vague data. In the final chapters of the book, the analysis of SAS Visual Analytics software for visualization of large data and selection of continuous and discrete category subsets has been discussed.
Persuasion Slide
Professor Roger Daly has presented a new model with a neuromarketing approach called the persuasion slide or G-N-A-F model, which can convert a potential customer into an actual customer in four steps. The first stage of this slide is gravity, which is defined as the primary motivation of the customer to buy your products. The second stage of the nudge is actually a lever to push the customer down the slide, which is similar to the discounts seen in your store. The third stage of the slide model is the slope of the slide or Angle, the steeper or more angled the slide is designed, the faster and more enjoyable the customer will be. Friction is mentioned in the final stage of the slide, which includes two parts: real friction and perceived friction.
Magnetic Marketing
This book aims to present a thoroughly challenging and radical theory and idea that what you think you know, or have been conditioned to believe, about your business growth and development is wrong. .
This book will give you a picture of how to own a successful and real business, not just a business with random income and luck, not an endless need for new advertising, not a constant worry that sales When and where will it happen next, but a vision and attitude based on certainty, assurance and stability with a constant and continuous flow of interested customers, so that instead of a mere daily income, it will create wealth and capital for you.
Marketing Plan
This book tries to act as a guide document for developing a marketing plan by examining the models and formats combined from several application models and also presenting new tables and charts that are associated with the correct valuation and evaluation of the market and your customers. This book will be a good model for writing a marketing plan with step-by-step teaching of applications and related tables.
The book "Marketing Planning" shows that by focusing on the marketing plan, you can help your company and customers in the field of developing a marketing plan and providing new products and services based on their needs. One of the unique features of this book is its simple and fluent prose, as well as providing simple models to show and determine your position compared to other competitors, as well as providing successful strategies to advance your predetermined goals in the market.
Sales Intelligence
The book of sales intelligence with three approaches of psychology, neurology and marketing and sales through the lens of science, experience and art has investigated very practical, vital and operational issues for middle and top sales managers. This book explores the sales process once from the angle of different layers such as the logical brain (amygdala), the emotional brain (limbic system) and the automatic brain (cerebrum) and shows that, for example, people based on the emotional brain They buy and then justify their purchase based on their logical brain. And once again based on the science of psychology and combining them with marketing and sales techniques, such as identifying cognitive bias, similarity bias, narcissistic bias, confirmation bias and status quo bias, all of which the buyer commits during the purchase. Finally, your answer as a seller to deal with the situations mentioned above in order to close big deals.
90 Days to Success
90 Days to Success is a great marketing and advertising book for small businesses. This book is designed to provide tools for you to make informed marketing decisions that can help your business in difficult situations and even reach the highest levels. Within 90 days, you'll be able to implement a more effective marketing strategy and be sure to get the most bang for your buck.
Audio Branding
Audio Branding, by Lawrence Minsky and Colin Fahey, is written through marketers, not musicians, and explains why a brand needs its own specialized musical vocabulary to thrive. With a foreword by Professor Philip Kotler (Father of World Marketing)
Hooked
"Nir Eyal" in the book "Hooked; How to make products based on customers' habits? It answers these questions. In this book, Eyal explains that attracting and hooking a product has a four-step process that has been used in the products of many successful companies. Doing these processes encourages the customer to be drawn to your product hook. This book also shows how to bring users back to your product again and again without the need for extensive advertising or aggressive messaging.
The hooked book is written based on Eyal's years of research, consulting and practical experience. This book is written for product managers, designers, marketers, business founders, and anyone who wants to understand how products influence our behavior.
Together with Better
This book is the story of three friends who live in a good place. Not a great place, just good. However, like all children, they live under the shadow of the king of the playground and enjoy happy moments on the playground. The hooked book is written based on Eyal's years of research, consulting and practical experience. This book is written for product managers, designers, marketers, business founders, and anyone who wants to understand how products influence our behavior.
Marketing research from the perspective of Heriot-Watt University
Marketing research is a function that connects consumers, customers and the general public to the marketer through information. Establishes between the findings and their concepts. (This information is used to identify and define marketing opportunities and issues).
Strategic Market Research
The book of strategic market research in ten chapters briefly examines quantitative and qualitative techniques and tactics of marketing research, among the qualitative techniques mentioned in this book are focus groups, face-to-face interviews, in-depth interviews, buying together. , discussion rooms, observation and body language, on-site methods, visual techniques, associating techniques, hopes, dreams and ideals. In quantitative techniques, hypotheses have been investigated, the strategic question approach in marketing research, and various types of internet, face-to-face, telephone and postal questionnaires.
IMC Plan
The Comprehensive Principles of Integrated Marketing Communications Program The Comprehensive Principles of Integrated Marketing Communications Program along with the IMC PlanPro educational software is a very comprehensive and practical book for those interested in marketing and the advertising industry, which is in 8 chapters by Kenneth Clough and Donald Buck with very practical examples and case studies. And an operation has been written about the topics of each chapter. What we read in this book includes: The executive summary and its components for developing a comprehensive plan of integrated marketing communications, analysis of promotion opportunities, company strategies for implementing integrated marketing communications and managing these communications from three aspects of consumer customers, industrial customers and distribution channels. The main case study used in the upcoming book is Willamette Furniture, which is well-suited to the scientific concepts of the book, and at the end of each concept of the integrated marketing communication program, an example of how to implement that concept by the furniture brand. It is mentioned that Willamette has helped the readers in understanding the concepts used in the book.
Word of Mouth Marketing
This book lists the basics of identifying online influencers, developing messages to capture attention, and choosing web-based tools that can drive conversations—online and offline. Word-of-mouth marketing shows the critical advantage of Internet access in an information-driven society.
How to Write a Marketing Plan?
Every year, thousands of students graduate from scientific centers, thousands of companies are established by entrepreneurs to carry out business activities successfully, but the lack of training and applications has made it difficult to do this. The lack of benefit from professional marketing advisors can also be considered in business activities. As your marketing consultant, this book tries to address the important issue of marketing planning; As the first step in business management, create a practical and understandable view for entrepreneurs, graduates and finally marketing activists.
Product Life Cycle Design
All products and services have a specific life cycle. The life cycle is the period from when the first product enters the market until the last product is returned. During this period, important changes happen so that the product that is currently in the market is reflected back to the company that sent it to the market. Since the increase in profit is the main goal of the company that has sent the product to the market, therefore the product life cycle management and its sustainable design are very important. Understanding the product life cycle can help the company to evaluate its position in the market compared to competitors and the success or failure of the product when it is time to introduce and send the product to the market.
Always On
Marketing research is a function that connects consumers, customers and the general public to the marketer through information. Establishes between the findings and their concepts. (This information is used to identify and define marketing opportunities and issues).
Business Service Design
The Business Service Design book aims to provide a formal language to use when discussing the creation and management of services. The following book focuses on three main sections that are very important and introduces terms in each section to help describe and discuss the service.
20 New Methods for Distinctive Branding
People make similar common mistakes when choosing a brand for their product, service or business. Much of the scientific research on consumer behavior shows that there are logical and stable bases for certain business decisions. Most people don't consider research and bad decisions in their branding and ignore it.
Unconscious Branding
The book Unconscious Branding is about the human side of business. Many people see marketing as an effort to separate people from their money, not as a way to connect with them and satisfy their needs. Of course, there are convincing reasons for this type of thinking.
Comprehensive Principles of Marketing Research
The upcoming book titled "Marketing research with a practical approach" in three parts and fifteen chapters with the case of operational studies and examples of marketing research is one of the best and most practical books written in this field.
Marketing Roadmap
This book is based on my failures and experiences in the field of how marketing can manage its performance and how to judge this performance. This book is written for organizations that have not yet done anything with a roadmap but know they need one and are trying to figure out where to start.
Auto Brand
Auto Brand is the name of a book that examines luxury car brands (Benz, BMW, Audi, Porsche, etc.) in the world in terms of marketing, sales and customer satisfaction programs. And how these brands have reached this level of quality and superior service in the world and why they are luxury brands.
Pharmaceutical Marketing
The upcoming book is a guide that discusses all aspects of pharmaceutical marketing. Marketing is a dynamic field and is used by all pharmaceutical companies and companies related to this industry - which form one of the largest industrial sectors in the world. Despite the vastness of the pharmaceutical/healthcare industry, its growth and development, and the considerable human resources that influence its development, there is still a big gap between marketing books, lectures, and knowledge related to the science of consumer goods marketing and practical topics about pharmaceutical product marketing. has it. This gap is a global challenge.
Marketing Research with an Applied Approach
The upcoming book titled "Marketing research with a practical approach" in three parts and fifteen chapters with the case of operational studies and examples of marketing research is one of the best and most practical books written in this field.
Sport Marketing
The book "Sports Marketing" is considered to be one of the first researches conducted in the field of sports marketing, and perhaps it can be said that the publication of this book is on the growth trend of scientific research focused on sports marketing, both in the fields of sports financial support and in the use of athletes to The title of the endorsers will have a significant impact. In the Sports Marketing book, we will explore the complex and diverse nature of sports marketing. In addition, a framework is introduced to help explain and organize the strategic sports marketing process, and the unique application of marketing principles and processes to the sports industry will excite non-sports enthusiasts as well as those active in the field.
Brand Planning
Marketing research is a function that connects consumers, customers and the general public to the marketer through information. Establishes between the findings and their concepts. (This information is used to identify and define marketing opportunities and issues).
Management of Articles with ISI Approach
Considering the needs of students and researchers and the significant growth of ISI articles in the society, we have explained in detail the main approach of the book towards these articles from the compilation stage to the selection of the journal for its publication.
Scaling in Marketing Research
The book "Scaling in Market Research" is written by Professor Robert D. Willis, translated by Mr. Kambiz Heydarzadeh and Dr. Amin Asadollahi with fluent and appropriate prose, and is now available to everyone by Alam Printing and in reputable bookstores.
Marketing Toolbox
This book is about marketing, which covers the main concepts of marketing as well as contemporary challenging issues, such as online marketing and global marketing. If such concepts are new for you as an engineer, a salesperson, a product designer, or a technical manager to face managerial responsibilities, the Marketing Toolbox book will familiarize you with the concepts needed to understand them. will do.
Everyone in any company needs to understand marketing. If, for example, you have previously been a researcher, a sales representative, a customer service manager, or an e-commerce manager, this book will broaden your understanding of these principles and give you It will show how to combine its different parts to integrate an effective marketing plan and strategy.
