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Dr. Amin Asadollahi

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مدیر، مشاور و مدرس بازاریابی و تحقیقات بازار

دکتر امین اسداللهی

With more than 15 years of experience in marketing and marketing research and successful completion of more than 80 projects

Has more than 30 books in the fields of market research, marketing, branding and sales psychology

Coach in nurturing managers and professionals

MBA – Strategic Marketing (Master’s Degree) in Industrial Management
Teacher of MBA courses at Tehran University and Shahid Beheshti University
Lecturer of Advanced Management Theories, Advanced Strategic Management, Marketing and Market Research and Advanced Research Methods in the Department of Business and Entrepreneurship, Islamic Azad University, Tehran Branch of Science and Research, M.Sc.
Lecturer in Strategic Marketing Management and Marketing Research at Islamic Azad University, Amol Science and Research Branch, M.Sc.
Teacher of Industrial Marketing and Marketing Research at Islamic Azad University, Quds Branch, M.Sc.
Marketing and Marketing Research Instructor, Bahar Azad Higher Education Institute
Teacher of Marketing and Marketing Research, Tehran Business School
Lecturer at the Comprehensive University of Applied Sciences in Marketing, Advertising and Customer Orientation
Teacher of DBA courses at Saba Free Higher Education Institute
Lecturer in Marketing, Branding, Marketing Research, Business Design, Business and International Marketing and Advertising Management at the Industrial Management Organization (IMI)
Teacher of Marketing Management, Advertising Management and Marketing Research Courses, Tehran Technical Complex (Saadatabad Branch, Head Office) (MFT)
Marketing and CRM (Customer Relationship Management) Instructor at Fan Pardaz Higher Education Institute (MBA Course Organizer)
Teaching graphics and product marketing in the form of a workshop in Kish Mehr Educational Institute
Lecturer in Market Research and Marketing Strategies in MBA Courses at the University of Tehran
Supervisor and Consultant of Master’s Theses in Business Administration, Qods Islamic Azad University, Qazvin Islamic Azad University and Ayatollah Amoli Amol Islamic Azad University
Teacher of Marketing Research Courses and Principles of Marketing in MBA Courses, Faculty of Entrepreneurship, University of Tehran
Teacher of Marketing and Marketing Research Courses in DBA Courses at Javad Yazd Azad Higher Education Institute

Teacher of customer orientation courses in Iran Insurance
Teacher of marketing and advertising principles in Matt Advertising Center
Lecturer of the seminar entitled “Teaching new methods of attracting customers” in Alavi School (especially for sales managers)
Teacher of “Competitive Marketing Strategies and PLC” training course in Zarrin Cellulose Industries Company (My baby)
Teaching Marketing and Advertising Course in Advertising Agency “De Dad” (20 3-hour sessions)
Teaching Marketing, Advertising and Marketing Course at Banj Page Network Company “Cisco Representation in Iran” (10 3-hour sessions)
Teaching Market Research Course at Orland Plastic Company (10 3-hour sessions)
Irtoya Marketing and Sales Instructor (Toyota dealership in Iran)
Teacher of Marketing and Advertising Principles at Taha Payam Advertising Center
Teaching Applied Marketing at Iraniac Company (Medical and Pharmaceutical Equipment)

Member of the Association of Economic Managers
Member of the Scientific Committee of the First National Conference on Applied Research in Golestan Province
Member of the Scientific Board of the Second National Conference on Marketing Research in Iran
Member of the Scientific Board of the International Conference on Management Tools and Techniques
Member of the Scientific Committee of the First International Conference on Management, Economics and Development
Member of the Scientific Committee of the Second National Conference on New Ideas in Management and Economics
Referee of Scientific Papers of International Conference on Management Tools and Techniques
Member of the Scientific Committee of the Second National Conference on New Achievements in Management and Economics
A regular speaker at many scientific and executive marketing seminars
Supervisor and Consultant More than a dozen academic dissertations
Top Iranian Manager in the book Directory of top Iranian managers, experts and sellers, Amiran Publications in 2016

Managing Director of Market Talent – Consulting and implementation of marketing and market research projects
Advertising and Brand Deputy of Development Credit Institution (Development Bank Tomorrow)
Project Manager, Planning and Market Research of Ayandeh Electronic Commerce Company (affiliated to Ayandeh Bank)
Representative of ISO 9001: 2008 project management representative in Tejarat Electronic Trading Company and receiving standard certificate from TUV NORD German company
Project Manager and Campaign Writer for Commercial and Marketing Advertising of Tejarat International Company
Marketing and Sales Manager of S.A.M.
Marketing and Marketing Consultant of Semnan Sesame Oil Company
Marketing and Marketing Consultant, China Development and Trade Company (Cole Cup)
Advertising and Market Research Manager Matt Advertising Agency
Advertising and marketing consultant of Ferial Airlines Agency
Marketing and Branding Consultant of Ista Tavan Sanat Industrial Company (ETI)
Carpet City Market Research Consultant
Primavera International Restaurant Marketing Consultant and Sales Manager
Design more than 10 successful advertising campaigns and marketing programs for domestic and foreign brands
Marketing and branding consultant of Gram Trading Company (exclusive representative of STARGET gas and compressors in Iran)
Marketing and Market Research Consultant of Proshat Khodro Shargh Company (Irtoya Agency)
Marketing, market research and branding consultant for Voltec (importer of Polos, Sarpolus and Mashali Khodro)
Kolak Motor Marketing, Marketing and Advertising Research Consultant (Audi Representation in Iran)
Ants Marketing and Advertising Advisor (Car Shopping and Checking)
Marketing consultant of Datis Pardaz Kavir Company in Kerman
Kimia Chesb Marketing and Marketing Research Consultant
Packer Marketing and Marketing Research Consultant (Hot Garlic – Hot Onion)

90 Days of Success (Small Business Marketing and Advertising) – Author: Mark Huxi – Type: Translation – Mehraban Publications – 1397 – First Edition

Integrated Marketing Book – Author: Mark Jr. – Type: Translation – Modern Publications – Printed – Printed
Audio Branding Book – Author: Lawrence Minsky and Colin Fahi – Type: Translation – Mehraban Publications – 1397 – First Edition
Book of Intelligence Sales – Author: – Type: Translation – Mehraban Publications – Printed – Printed
Hooked Book – Author: Nir Eyal and Ryan Hur – Type: Translation – Mehraban Publications – 1397 – First Edition
Marketing Research Book from the Perspective of Harriet Watt University – Author: Dr. Tony Procter and Dr. Barbara Jameson – Type: Translation – Mehraban Publications – 2017 – First Edition
Strategic Market Research Book – Author: Dr. Anne Biel – Type: Translation – Tawfiq Danesh Publications – 2017 – First Edition
Word of mouth marketing book – Author: Idil M. Kachim – Type: Translation – Mehraban Publications – 2017 – First Edition
Comprehensive Principles of Integrated Marketing Communication Program Book – Author: Kenneth Klau and Donald Buck – Type: Translation – Mehraban Publications – 2017 – First Edition
The book How to Write a Marketing Program – Author: Dr. Amin Asadollahi and Mehdi Khairabadi – Type: Compilation and Collection – Tawfiq Danesh Publications – 2017 – First Edition
Business Services Design Book – Author: Ben Reyson, Laurence Lovely, Marvin Brand Flo – Type: Translation – Mehraban Publications – 2017 – First Edition
To Be Better Together – Author: Simon Sink – Type: Translation – Mehraban Publications – 2017 – First Edition
Everlasting Online Book – Author: Christopher Walmer and Joffrey Percourt – Type: Translation – Mehraban Publications – 2017 – First Edition
Product Life Cycle Design Book – Author: Professor George Niemann, Professor Sergei Tich Kichwich and Professor Engelbert West Kamper – Type: Translation – Mehraban Publications – 2016 – First Edition
Book 20 New Methods for Distinguishing – Author: Mark Pras – Type: Translation – Mehraban Publications – 2016 – First Edition
Unconscious-Based Branding Book – Author: Professor Douglas van Priett – Type: Translation – Mehraban Publications – 2016 – First Edition
Comprehensive Principles of Marketing Research – Author: Paul Hogg – Type: Translation – Mehraban Publications – 2016 – Second Edition
Marketing Roadmap – Author: Jerry Rockley – Type: Translation – Marketing Publications – 2016 – First Edition
Automobile brand book – Author: Andre S. Parment – Type: Translation – Iran Farda Publications – 2016 – First Edition
Drug Marketing Book – Author: Professor Dimi‌Trice Dogramatzis – Type: Translation – Termeh Publications – 2016 – First Edition
Marketing Research Book with Applied Approach – Author: Pingali Vnogpal – Type: Translation – Marketing Publications – 2015 – Second Edition
Brand Planning Book – Author: Professor Kevin Lane Keller – Type: Translation – Marketing Publications – 2015 – Second Edition
Sports Marketing Book – Author: Professor Matthew de Shank – Type: Translation – Idea Publications – 2015 – First Edition
Balanced Article Management Book with ISI Approach – Author: Dr. Mohammad Aghaei and Dr. Amin Asadollahi – Type: Author and Collection – Termeh Publications – 2015 – Second Edition
Scale in Marketing Research – Author: Professor Robert D. Willis – Type: Translation – Science Publishing – 2014 – First Edition
Marketing Toolbox – Author: Patrick Barwais and Richard Liuk – Type: Translation – Site Publications – 2009 – Third
Industrial Brand Management Book – Author: Cutler and Claire – Type: Sample Reading – Site Publications – 2009 – Second
Consumer Behavior Book – Author: Moon and Mai Noor – Type: Sample Reading – Mehraban Publications – 2005 – Fourth

ISI articles

Acceptance and publication of the article entitled “Investigating the effect of brand knowledge and brand relationships on purchasing behavior of customers” from the International World Applied Sciences Journal (WASJ) in August 2011 with ISI rankings from IDOSI Publications, Volume 13, Number 9 , Pp. 2012-2020.

Received Acceptance and published an article entitled “Evaluation of Service Quality, Value and Customer Satisfaction on Consumer Buying Behavior”) from the International Journal of Scientific Research (AJSR) in December 2011 with ISI rank from European Journal Publications, Volume 1, Number 39 , Pp. 78-90.

Acceptance and Investigating the Relationship between Product Involvement and Brand Commitment from the American Journal of Scientific Research (AJSR) in December 2011 with ISI rankings from European Journal Publications, Volume 1, Number 40, Page 5 -15.

Receive Acceptance and publish an article entitled “Investigating Effects of Personality Characteristics on Responses toward Sexual Appeals in Advertising and Brand by Using the BFF Model”) from the International Journal of Basic and Applied Scientific Research (JBASR) in December 2011 with ISI rankings. Text Road, Volume 1, Number 12, pp. 2786-2794.

Acceptance and publication of The Examination of the Relationship between Role Stress with Customer Orientation and Job Performance of Retail Salespeople by the American Journal of Scientific Research (AJSR) in January 2012 with ISI rankings from European Journal Publications, Vol. 1, No. 47, pp. 57-68.

Acceptance and publication of an article entitled “A Fuzzy Methodology for SupplierPerformance Evaluation in Outsourcing Process”) from the International Archives Des Sciences Journal (ADS) in January 2012 with ISI rankings and Impact Factor 474, Volume 65, Number 2, Part 7, Pp. 134-125.

Acceptance and publication of the article entitled “Investigating the effect of Brand Equity and Brand Preference on Purchase Intention” from the International Journal of Applied Sciences, Engineering and Technology (RJASET) in April 2012 with ISI rankings from Maxwell Scientific Organization Publications, Volume 4 , No. 10, pp. 1423-1414.

Receive Acceptance and Print an Article entitled “Application of the VIKOR-AHP Model in VSP” from the International Archives Des Sciences Journal (ADS) in April 2012 with ISI rank and Impact Factor 474, Volume 65, Number 4, Part 4, Page 101 -85.

Acceptance and publication of the article entitled (Developing & Solving an Inventory Control Model with Fuzzy Multi Objective Approach) from the International Archives Des Sciences Journal (ADS) in April 2012 with ISI rankings and Impact Factor 474, Volume 65, Number 5, Part 5, pp. 197-188.

Receive Acceptance and publish an article entitled “Investigating the Effect of Brand Satisfaction, Brand Trust and Brand Attachment on Purchase Behavior of Customers”) from the International Research Journal of Applied Sciences, Engineering and Technology (RJASET) in April 2012 with ISI rankings from Maxwell Scientific Organization Publications, Volume 4, Number 17, pp. 3187-3182.

Received Acceptance and published an article entitled “Study of the Relationship between Religiosity and Controversial Product Purchase” from the International Archives Des Sciences Journal (ADS) in June 2012 with ISI rankings and Impact Factor 474, Volume 65, Number 6, Part 3 , Pp. 323–306.

Acceptance and publication of the article entitled “Developing and Solving Two Inventory Control Models: A Fuzzy-Stochastic Multi-Objective Approach”) from the International Archives Des Sciences Journal (ADS) in July 2012 with ISI rankings and Impact Factor 474, Volume 65, No. 7, Part 1, pp. 14-2.

Acceptance and publication of the article entitled (Fitness between Typology of Organizational Power, Cultures and Persons’ Needs in Organization) from the International Journal of Basic and Applied Scientific Research (JBASR) in April 2013 with ISI rankings from Text Road Publications, Volume 3 , No. 4, pp. 77-70.

Receive Acceptance and publish an article entitled “Investigating Internal Controls in Investment Companies from the Viewpoint of Independent Auditors” from the International Journal of Basic and Applied Scientific Research (JBASR) in April 2013 with ISI rankings from Text Road Publications, Volume 3, Number 3. 4, pp. 814-810.

Acceptance and publication of the article entitled “Evaluation of Intermediaries Channels Dissatisfaction of Foodstuff Distribution System in Iran”) from the International Journal of Basic and Applied Scientific Research (JBASR) in April 2013 with ISI rankings from Text Road Publications, Volume 3, Number 4, Pp. 543-539.

Get Acceptance and Print An Essay on “ETKA Chain Stores” Strategies and Proposing Optimal Strategies (Using SWOT Model Based on Fuzzy Logic) ”from the International Research Journal of Applied Sciences, Engineering and Technology (RJASET) in October 2013. ISI from Maxwell Scientific Organization Publications, Volume 6, Number 18, pp. 3395-3389.

Acceptance and publication of The Impact of Store Brand Price – Image on Retailer Equity Dimensions among the Customers of ETKA Chain Stores of Tehran) from the International Journal of Basic and Applied Scientific Research (JBASR) in May 2013.

Marketing research project entitled (Investigating buyer behavior during unplanned purchases in Tehran) in 2007

Marketing research project entitled (Causes of lack of watermelon juice in the form of packaging in the Iranian market) in 2008

Marketing research project entitled (Creating and identifying the market for the entry of Audi cars in Iran) in 2009

Marketing research project entitled (Investigating the effectiveness of different types of advertising on Pasargad insurance and providing executive solutions) in 2009

Marketing research project entitled (Investigating the effectiveness of different types of advertising on Sarmayeh Bank and providing executive solutions) in 2009

Marketing research project entitled Brand Image, Brand satisfaction, Brand trust and Brand Attachment of Capital Bank from the perspective of actual customers and their satisfaction with Services and facilities of this bank. (In 2009)

Marketing Research Project entitled (Brand Awareness Brand Image) of Bank Capital and Brand Image among Capable Customers in 2009

Marketing Research Project entitled (Investigating the Effectiveness of Different Samples of Advertising on Entrepreneurial Insurance and Providing Executive Strategies) in 2009

Marketing Research Project of S.A.M Magazine Supply and Office Manufacturing Company with the aim of developing new Product Development products in 2009

Marketing Research Project entitled (Investigating Buyer Behavior in Brands with Low Mental Conflict (Sample Study of Mineral Water) in Tehran in 2009

Mystery Shopping Marketing Research Project in the branches of Cool Cup brand in order to achieve the reasons for the decline in the company’s sales in 2010

Marketing Research Project entitled (Investigating Customer Satisfaction and How to Get Introduced to Cool Cup Products) in 2010

Marketing Research Project entitled (Investigating Purchasing Behavior and the Problem of Delivery of Cool Cup Products in Tehran)

Quantitative Marketing Research Project (Questionnaire and Interview) and Focus Group with the aim of reviewing Brand Knowledge, Brand Relationship and reviewing the effectiveness of entrepreneurial bank advertising from the perspective of potential and actual customers of this bank and providing executive solutions in 2011

Quantitative and Quantitative Marketing Research Project (Questionnaire and Interview) (Focus Group) with the aim of reviewing Brand Knowledge, Brand Relationship and examining the effectiveness of capital bank advertising from the perspective of potential and actual customers of this bank and providing executive solutions in 2011

Quantitative Marketing Research Project (Questionnaire and Interview) and Qualitative (Focus Group) with the aim of reviewing the privacy of Bank Saderat from the perspective of potential and actual customers of this bank and providing executive solutions in 2011

Quantitative Marketing Research Project (Questionnaire and Interview) and Qualitative (Focus Group) with the aim of examining the effectiveness of Saderat Bank’s advertising from the perspective of potential and actual customers of this bank and providing executive solutions in 2011

Media Plan design for Sarmayeh Bank in 2011

Design Media Plan for Entrepreneur Bank in 2011

Business Plan design for Adiran company in 1390

Marketing Research Project with the title (Review of Lapsed customers of Ferial Patrol Airlines Agency) in 2011

Marketing Research Project entitled (Body Shop for Creating, Identifying and Marketing Cosmetics for entering Iran) in 2011

Business Plan design for Tat e-commerce company (affiliated to Ayandeh Bank) in 2012

Marketing Research Project entitled (Review of Customers’ Perspectives on the Quality of Gel Fan Pastel Products) in 2012

Editing the club (Loyalty Program) of the recipients of POS devices of Ayandeh Bank in 2012

Quantitative Market Research Project (Questionnaire and Interview) and Qualitative (Focus Group) with the aim of evaluating the study of carpet city advertising from the perspective of potential and actual customers and providing executive solutions in 2014

Quantitative market research project (questionnaire and interview) and qualitative (Focus Group) with the aim of measuring brand awareness (Brand Awareness) and brand image (Brand Image) of carpet city from the perspective of potential and actual customers and providing executive solutions in 2014

Quantitative Market Research Project (Questionnaire and Interview) and Qualitative (Focus Group) with the aim of evaluating the city of carpet from the perspective of actual customers and providing executive solutions in 2014

Quantitative Market Research Project (Questionnaire and Interview) and Qualitative (Focus Group) with the aim of segmentation, target market selection and positioning for WELLTEC products (importer of Polos, Sarpolus and Mashali) in Iran in 2014

Quantitative Market Research Project (Questionnaire and Interview) and Qualitative (Focus Group) with the aim of recognizing the brand and mental image of the brand for WELLTEC products (importer of Polos, Sarpolus and Mashali) in Iran in 2014

Designing and compiling a marketing plan for WELLTEC in 2014

Quantitative Market Research Project (Questionnaire and Interview) and Qualitative (Focus Group) with the aim of segmentation, target market selection and positioning for Gram commercial products (importer of refrigeration gases, compressors and refrigeration doors) in Iran in 2014

Quantitative Market Research Project (Questionnaire and Interview) and Qualitative (Focus Group) with the aim of recognizing the brand and mental image of the brand for Gram Commercial Products (importer of refrigeration gases, compressors and refrigeration doors) in Iran in 2014

Designing and developing a marketing plan for commercial products

Members:

Member of the European Market Research Association – ESOMAR
Member of the Italian Systematic Marketing Laboratory B.S. LAB Italy
Member of Iran Market Research Association Group – IMRA
Continuous member of the Iranian Scientific Marketing Association Group – ISMI
Member of the Iranian Management Consultants Association – ICMA
Chairman of the Specialized Working Group on Marketing and Sales of the Iranian Executive Management Association – IEMA
Member of the corresponding technical committee “Social Theories and Research Market ISIRT / TC225”
Member of the Association of Economic Managers
Member of the Scientific Committee of the First National Conference on Applied Research in Golestan Province
Member of the Scientific Board of the Second National Conference on Marketing Research in Iran
Member of the Scientific Board of the International Conference on Management Tools and Techniques
Member of the Scientific Committee of the First International Conference on Management, Economics and Development
Member of the Scientific Committee of the Second National Conference on New Ideas in Management and Economics
Referee of Scientific Papers of International Conference on Management Tools and Techniques
Top Iranian Manager in the book Directory of top Iranian managers, experts and sellers, Amiran Publications in 2016
Member of the Scientific Committee of the Second National Conference on New Achievements in Management and Economics
Member of the Advisory Group of Business Opportunities Today

Lectures and interviews:

Interview with Tejarat Radio about (New Marketing Approaches) in November 2013
Interview with Forsat-e-Amrooz newspaper regarding (reviewing the principles of spending the annual advertising budget) dated 1/11/2014
Interview with Forsat-e-Amrooz newspaper regarding (reviewing the effect of increasing the obligatory revenues of Sada-e Somaye on the advertising industry) dated 11/19/2014
Interview with Forsat-e-Amrooz newspaper regarding (reviewing environmental advertisements for tourism agencies) dated 12/5/2014
Interview with Forsat-e-Amrooz newspaper about (transition to modern marketing) dated 12/27/2014
Interview with Forsat Emrooz newspaper about (Critique of advertising campaigns in Iran) dated 12/27/2014
Interview with Forsat-e-Amrooz newspaper about (a look at new phenomena called satirical viral advertisements) (better anonymity or bad reputation) dated 1/15/2015
Interview with Forsat-e-Amrooz newspaper about (examining immorality in marketing) (neither lie, nor exploitation) dated 2/16/2015
Interview with Forsat-e-Amrooz newspaper regarding (review of the campaign made in Iran) dated 11/6/2015
Interview with Forsat-e-Amrooz newspaper (let’s replace quantity in quality market research) dated 6/29/2015
Interview with Forsat-e-Amrooz newspaper about (reviewing Kaleh’s performance in presenting frozen Italian pizza) (a popular product with the ability to cultivate Iranian taste) dated 7/8/2015
Interview with Forsat-e-Amrooz newspaper about (new strategy for attracting customers, difficult problem) (wear a set, get a gift) dated 9/19/2015
Lecture at the Second Marketing Research Conference entitled “Modeling Methods in Marketing Research” dated 10/23/2015
Interview with Forsat-e-Amrooz newspaper about (redesigning the identity, organization of national shoes) dated 11/24/2015
Interview with Gostaresh-e-Samat newspaper about (the key timing of the most important project implementation index) dated 1/22/2016
Interview with Bazaar Engineering Development Monthly about the book (Marketing Research with Applied Approach), Year 10, Issue 48 of April and May 2016
Interview with Forsat Emrooz newspaper about (disorder in marketing) dated 3/5/2016
Interview with Forsat-e-Amrooz newspaper about the (do’s and don’ts of developing marketing strategies for automotive companies based on resistance economics) dated 7/28/2016
Interview with Forsat-e-Amrooz newspaper about (customer orientation with dramatic tools) dated 9/17/2016
Interview with Jameh News Monthly and Website on (Do’s and Don’ts of Using Marketing Research in Starting a Customer Club) dated 10/19/2016

http://www.moshtarinews.com

Interview with Jam Jam newspaper about the death of scientific marketing dated 3/22/2017
Interview with Jame Jam newspaper regarding the scientific techniques of customer loyalty dated 4/26/2017
Lecture at the 3rd Conference on Marketing Research entitled “Marketing Research Based on the Subconscious Mind” dated 4/28/2017

Seminars and conferences

Acceptance of the article entitled “Competitive Strategies in Developing Countries” from the Marketing Seminar in Bangler, India

Received Acceptance article entitled “Study of the effect of brand name recognition and brand name relationships on customer buying behavior”) from the fourth period of brand seminar in Iran in 2009.

Receive Acceptance Article entitled “Strategies for Implementing and Adapting Marketing Concepts and Ethics in Islamic Countries”) from the First World Islamic Marketing Seminar in Abu Dhabi

Receive an Acceptance article entitled “Investigating the Relationship between the Use of Management Information Systems and Organizational Learning” from the Second National Conference on New Ideas in Management Science and Economics per year.

Receive Acceptance article entitled “Study of the impact of entrepreneurial orientation and its dimensions on home business marketing”) from the Second National Conference on New Ideas in Management and Economics in the year

Download Acceptance Article entitled “Investigation into Performance and Behavioral Factors of Employees on Quality of After-Sale-Service to Obtain Customer Satisfaction and Loyalty (Case of Mobile Network Operator)”) from International Conference on Management and Social Sciences, Dubai-UAE 20 March

Acceptance of the paper entitled “Green Product Management by Neutralizing Environmental Pollutants in Aloe Mina Production Industries (Study of Environmental Pollutants in Alumina Iran Company)”) from the Second International Conference on Industrial Management and Engineering, Turkey-Istanbul, March 18

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