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- Planning Marketing -

This book tries to act as a guide document for compiling a marketing plan by reviewing the combined models and templates of several applied models as well as presenting new tables and charts that are accompanied by proper evaluation and evaluation of your market and customers. This book will be a good model for writing a marketing plan by teaching you step-by-step instructions and related tables.
The book Marketing Planning shows that by focusing on the marketing program, you can help your company and customers in developing a marketing plan and providing new products and services based on their needs. The unique features of this book are its simple and fluent prose, as well as providing simple patterns to show and determine its position in comparison with other competitors, as well as providing successful strategies to advance its predetermined goals in the market.

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- Sales intelligence -

The book Intelligence of Sales with three approaches of psychology, neuroscience and marketing and sales through the lens of science, experience and art has examined very practical, vital and operational issues for middle and top sales managers. This book explores the sales process from the perspective of different layers, such as the logical brain (amygdala), the emotional brain (the limbic system) and the automatic brain (the head), and shows that, for example, people are based on the emotional brain. They buy and then justify their purchases based on logical logic. And once again, based on the science of psychology and combining them with marketing and sales techniques such as cognitive bias detection, similarity bias, mania self-bias, confirmation bias and bias, all of which the buyer commits when buying. Finally, your answer as a salesperson is to deal with the above situations in order to close big deals.

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- 90 days to success -

90 days to success is a great marketing and advertising book for small businesses. This book is designed to provide you with tools for making informed marketing decisions that can help your business in difficult situations and even reach the highest levels. Within 90 days, you will be able to implement a more effective marketing strategy and make sure you get the most out of your expenses.

 

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- Audio branding -

The audio branding book, written by Lawrence Minsky and Colin Fahi, is written by marketers, not musicians, and explains why a brand needs its own vocabulary music culture to grow. Foreword by Professor Philip Cutler (Father of World Marketing)

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- hooked -

“Nir Eyal” in the book “Hooked; “How do we make products based on customer habits?” It answers these questions. In this book, Eale explains that product absorption and hook-up is a four-step process used in the products of many successful companies. Doing these processes will encourage the customer to be drawn to your product hook. This book also shows you how to get users back to your product over and over again without the need for extensive advertising or aggressive messages.

The hooked book is based on years of research, counseling, and practical experience. This book is written for product managers, designers, marketers, business founders, and anyone who wants to know how products affect our behavior.

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- Being together to be better -

This book is the story of three friends who live in a good place. Not a great place, just fine. However, like all children, they live in the shadow of the king of the playground and enjoy moments of joy on the playground.

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- Marketing Research from the Perspective of Heriot-Watt University -

Marketing research is a function that communicates the consumer, the customer, and the general public to the marketer through information. Establishes their findings and concepts. (This information is used to identify and define marketing opportunities and issues).

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- Strategic market research -

In ten chapters, the Strategic Market Research Book summarizes the quantitative and qualitative techniques and tactics of marketing research, including the qualitative techniques referred to in this book. He mentioned the rooms of discussion, observation and body language, methods in the real place, visual techniques, associative techniques, hopes, dreams and ideals. Quantitative techniques also examine hypotheses, strategic question approaches in marketing research, and a variety of Internet, face-to-face, telephone, and postal questionnaires.

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- Scale in marketing research -

The book Scale in Market Research is the work of Professor Robert D. Willis, translated by Dr. Kambiz Heidarzadeh and Dr. Amin Asadollahi with fluent prose and published by Alam Publishing, and is now available in reputable bookstores.

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- Marketing toolbox -

This book is about marketing that covers the core concepts of marketing as well as contemporary challenging topics, such as online marketing and global marketing. If such concepts are new to you as an engineer, a salesperson, a product designer, or a technical manager to meet managerial responsibilities, your marketing toolbox will acquaint you with the concepts needed to identify them. will do.
Everyone in every company needs to understand marketing. If, for example, you have previously served as a researcher, sales representative, customer service manager, or e-commerce manager, this book will broaden your understanding of these principles and give you insights. It will show how to combine different parts of it to integrate an effective marketing program and strategy.

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- Balanced article management -

Due to the needs of students and researchers and the significant growth of ISI articles in the society, we have expressed the main approach of the book to these articles from the editing stage to the selection of the magazine for its publication in detail.

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- sports marketing -

“Sports Marketing” is actually one of the first research in the field of sports marketing, and it can be said that the publication of this book focuses on the growth of scientific research focused on sports marketing, both in the field of sports financial support and in the use of athletes. The title of the verifiers will have a significant impact. In the book Sports Marketing, we will discover the complex and diverse nature of sports marketing. In addition, a framework has been introduced to help explain and organize the strategic sports marketing process, and the unique application of marketing rules and processes to the sports industry will excite not only sports enthusiasts but also sports enthusiasts alike.

 

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- Brand ironing -

Otto Brand is the name of a book that examines luxury car brands (Benz, BMW, Audi, Porsche, etc.) in the world in terms of marketing, sales and customer satisfaction program. And how these brands have reached this level of quality and top service in the world and why they are luxury brands.

- Drug marketing with a practical approach -

The following book is a guide to discussing all aspects of pharmaceutical marketing. Marketing is a dynamic field and is used by all pharmaceutical companies and industry-related companies, which make up one of the largest industrial sectors in the world. Despite the vastness of the pharmaceutical / healthcare industry, its growth and development, and the significant human resources involved in its development, there is still a big gap between marketing books, lectures and knowledge related to consumer science marketing and practical discussions about marketing pharmaceuticals. There is. This gap is a global challenge.

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-Brand programming -

Marketing research is a function that communicates the consumer, the customer, and the general public to the marketer through information. Establishes their findings and concepts. (This information is used to identify and define marketing opportunities and issues).

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- Marketing Roadmap -

This book is based on my failures and experiences in how marketing can manage its performance and how it is judged. The book is written for organizations that have not yet worked on a roadmap, but know they need it and are trying to figure out where to start.

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- Twenty new methods for distinct branding -

People make the same mistakes in choosing a brand for their product, service, or business. Much of the scientific research on consumer behavior shows that there are reasonable and consistent foundations for specific business decisions. Most people do not consider and ignore bad research and decisions in their branding

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- Subconscious-based branding -

The Unconscious Branding Book is about the human business segment. Many people look at marketing as an attempt to separate people from their money, not as a way to connect with them and meet their needs. Of course, there are compelling reasons for this kind of thinking

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- Always Online -

Marketing research is a function that communicates the consumer, the customer, and the general public to the marketer through information. Establishes their findings and concepts. (This information is used to identify and define marketing opportunities and issues).

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- Applied marketing research -

The forthcoming book titled “Marketing Research with Applied Approach” in three sections and fifteen chapters with operational explorations and examples of marketing research is one of the best and most practical books that have been written in this field.

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- Product life cycle design -

All products and services have a specific life cycle. The life cycle is the period in which the first product enters the market until the last product is returned. During this period, significant changes take place so that the product that flows through the market, ie its reflection, goes back to the company that sent it to the market. Since the increase in profit is the main goal of the company that sent the product to the market, so it is very important to manage the product life cycle and its sustainable design. Understanding the product life cycle can help a company assess its position in the market compared to competitors and the success or failure of the product when it is time to introduce and ship the product to the market.

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- Business service design -

The Business Services Design Book aims to provide an official language for use when discussing the creation and management of services. The forthcoming book focuses on three main sections that are very important and introduces terms in each section to help describe the service and discuss it.

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- How to write a marketing plan?

Thousands of students graduate from science centers each year, and thousands of companies are set up by entrepreneurs to successfully carry out business activities, but the lack of training and applications has made it difficult to do so. Lack of professional marketing consultants is also possible in business activities. As a marketing consultant in marketing development, this book seeks to address the important issue of marketing planning; As the first step in managing a business, create a practical and understandable look for entrepreneurs, graduates, and ultimately marketers.

- Comprehensive principles of marketing research -

The forthcoming book titled “Marketing Research with Applied Approach” in three sections and fifteen chapters with operational explorations and examples of marketing research is one of the best and most practical books that have been written in this field.

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- Mouth-to-mouth marketing -

This book lists the basics of identifying online influencers, developing messages to attract attention, and selecting web-based tools that can guide conversations online and offline. Word-of-mouth marketing demonstrates the critical advantage of Internet access in an information-driven society.

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- Comprehensive principles of integrated marketing communication program -

Comprehensive Principles of Integrated Marketing Communication Program with IMC PlanPro educational software is a very comprehensive and practical book for those interested in marketing and advertising industry, which in 8 chapters by Kenneth Klau and Donald Buck with examples and case studies is very practical and operational on topics. Each chapter is written. What we read in this book includes: executive summary and its components for developing a comprehensive integrated marketing communication program, analyzing promotional opportunities, company strategies for implementing integrated marketing communications and managing these communications from three aspects: consumer customers, industrial customers and Distribution channels. The main case study used in the forthcoming book is Willamette Furniture, which is well-suited to the scientific implications of the book’s executive and operational color and smell, and at the end of each concept of the integrated marketing communication program is an example of how that brand is implemented. Willamette is said to have helped readers understand the concepts used in the book.

 

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